The internet was once an adventure. It was a place where you could stumble upon strange blogs, niche forums, and websites built by people who cared more about their ideas than their traffic. It was chaotic, unpredictable, and deeply human. Now it feels different. It feels predictable. The same articles,

Search advertising is shifting. AI-powered search engines like Perplexity AI are changing the game, and social platforms like TikTok are rolling out search ads. More are coming. Marketers whisper about Reddit, Amazon’s AI chatbot Rufus, and other new players. Google, the old king, fights its legal battles, forced to

Performance marketers in Africa and Europe face a hard truth. For years, they chased return on investment. Every ad had to convert. Now, costs are rising. Privacy laws tighten. Competition grows. They must change. Brand building is back. A strong name matters. A lasting impression beats a quick sale. Companies

In 2011, Jim Lecinski and Google introduced the world to the Zero Moment of Truth (ZMOT). It was a wake-up call. Consumers were no longer passive. They researched, compared, and decided before stepping into a store or clicking 'buy now'. Brands that ignored this shift lost customers before

Media buying is part science, part art, and-let’s be honest-part luck. If you’re throwing money into the digital ether and seeing little return, you might be making some classic mistakes. Let’s break them down (and fix them). 1. Blindly Trusting the Algorithm AI is great. Until it’

AI is everywhere in marketing. Every platform, tool, and agency is now “AI-powered.” But if you’ve been in performance media for a while, you know AI isn’t new. Machine learning (ML) has been driving bidding, targeting, and optimisation for years. The real question isn’t whether AI is