About this site

Hey, I’m Charl Fourie, a digital strategist, AI enthusiast, and data-driven marketer by day, but whenever I get the chance, I am a lifelong gamer, music obsessive, travel junkie, and casual horologist.

By trade, I navigate the ever-evolving worlds of Digital Marketing, AI, and Data, helping brands cut through the noise with smart media buying, real-time optimisation, and tech-driven insights. If there is a way to make advertising more efficient, scalable, and effective, I am on it. Expect posts about emerging AI trends, digital strategies, and the future of data-driven marketing.

But this blog is not just about business. It is also a place where I dive into my personal passions – the things that make life interesting beyond the dashboards and analytics:

🎮 Gaming – From classic retro titles to modern masterpieces, I explore the nostalgia, artistry, and culture of video games.

🎵 Music – A deep love of sound, from post-rock and doom metal to folk and darkwave. Expect recommendations, deep dives, and musings on the albums that move me.

✈️ Travel – Food adventures, cultural experiences, and the magic of discovering new places.

⌚ Watches – I am a very casual horologist who loves the romance of the craft. Watches sit at a fascinating intersection of art, fashion, and engineering, blending precision with design in a way that few other objects do.

This blog is a mix of tech, creativity, and passion – a space where I get to write about the things that fuel both my career and my curiosity.

So whether you are here for marketing insights, AI discussions, or just to geek out over video games and music, welcome. Stay a while. Let’s talk.